Fish Where the Fish Are

Since the first quarter of the school year is now history, this is the time to start recruiting next year’s Kindergarten class.  If your elementary school has a pre-school or a pre-K program, prepare a letter to send to the parents of those children with a tie in to an election theme because they will be making a choice regarding where their children will go next year.

You may already do this, but you may be waiting until after the first of the year, after the holidays, or, if you administer a Catholic school, during Catholic Schools Week.

That’s too late to start.

Asking them to consider your school at the same time they’re finding they have Christmas bills to pay, and also handing them a financial aid application focuses their attention on the cost of your school, and not on the excellent educational experience you offer to every family.  Approaching parents now with information and an invitation for a tour (if they’re new to the school) sets the stage for positive impressions about the great learning environment your school has to offer their child, without the pressure of completing financial forms.

If your school is not associated with a pre-K program, this would be a great time to plan on starting one for the 15-16 school year.  In the meantime, locate pre-K programs in your area.  Since many of them might not let you distribute information to their parents (they might have their own Kindergarten programs), some strategically placed yard signs publicizing your school in their vicinity could take the place of those political yard signs once Election Day is history.  Be sure to ask for permission from the landowners, and ensure that your community allows the placement of yard signs in, well, yards.

© Michael V. Ziemski, SchoolAdvancement, 2004-2014 (Original Publication Date: 20041102)