Let’s see a show of hands…how many of you would like to double the enrollment at your school?
That would be close to all of you.
You know that it can be done…in just one year.
And now I’ll bet you’re laughing.
Before going on, what if I told you that a faith-based school with over 250 students recently closed because of financial difficulties? Would you say that’s also unlikely? Unlikely, yes. But it recently happened.
So let’s go back to doubling your school’s enrollment. Remember that the best marketing strategy to benefit your school is Positive Word of Mouth Marketing. It’s also the least expensive.
So while you’re preparing to give students their summer math and reading assignments, here’s an assignment you NEED to give to your parents. Each one of them has to recruit one family for your school.
How do they do that? Ask them to identify ONE THING that they think makes your school a remarkable place to be. If they think it’s remarkable, and have friends whose children go to the local public school, their friends may think that quality is also remarkable. Who knows? That prospective parent may be having difficulty with the child’s teacher at their current school, the school might be becoming less and less safe in their opinion, and, as we see in many news stories today, may be moving to teach subjects that aren’t in line with their values, or cutting programs which parents see as essential for achievement, and experts confirm foster usage of both halves of the brain.
The upside is that if EVERYONE completes the assignment successfully, tuition could be cut by up to 50%! If you have 12 children in every classroom, and 12 more children come in to each classroom, you won’t have to hire any additional teachers.
OK, let’s be a little more realistic – say 20% of the parents successfully complete their assignment. If you have 150 students, you may get around 30 more students, which brings your school to 180 students. Do the same thing next year and you’re above 200. If that happens, you may even choose to give those evangelizing parents a $100 incentive on their child’s tuition.
Your school’s marketing efforts should be targeted to fill your Kindergarten classroom or classrooms. However, if you’re looking for a way to invite more students to the higher grade levels of your school, this is one of the few ways to fill more of those empty desks in the upper grades.
© Michael V. Ziemski, SchoolAdvancement, 2010-2015 (Original Publication Date: 20100524)