Re-energize Your School for 2019

As we begin 2019, we know it will be a year of change.  Five years ago, in 2014, new IRS rules kicked in on January 1st which were related to the Affordable Healthcare Act.  While the most recent and most sweeping changes to our nation’s tax code were approved last year, we won’t know their true effect until this year.  Indeed, the only constant is change.=

Entering the second half of the 18-19 school year, more learning will take place in our schools, and, when learning takes place, change happens.  So, it might make sense to this year to make a resolution to embrace change rather than fear it.

While much has been said about the changes our nation’s current President has made, let’s take a look at what happened a decade ago and the Presidential election of 2008.  During 2009, there was some analysis done as to why the Democratic Party gained so much ground in that election year, as well as in the elections that occurred in 2006.  These were the things that were highlighted as reasons for success:

  • Charismatic leadership
  • Use of the Internet
  • Successful fund raising
  • Grassroots campaigning
  • Consistent messaging
  • Calling for accountability

Note that five of these six items deal directly with the five aspects of advancement:

  • Asset Management (Calling for accountability)
  • Retention (Use of the Internet) to solidify relationship
  • Marketing (Consistent messaging)
  • Enrollment (Grassroots campaigning to register voters)
  • Development (Successful fund raising)

Also note that all these aspects have an effect on one another, and without each other, there would be a breakdown in the process.  When all five of those elements operate as a system, there is an emergent property that results, which could be considered to be Charismatic leadership…which leads to the big question: Is the leadership of your school “charismatic?”

If not, may I be so bold to say your school may lose…enrollment, that is.  Today’s parents are seeking an excellent “experience” in all things they pay for, and their children’s education is no exception.  As we’ve seen, charismatic leadership provides a compelling vision which can engage individuals, and change even ingrained mindsets.  A compelling vision is step one – not one that’s built on expectations, but one that’s built on excellent experiences.

© Michael V. Ziemski, SchoolAdvancement, 2009-2019 (Original Publication Date: 20090105)