Events: Are They Really Worth It?

Events: Are They Really Worth It?

You may recall from reading some of the articles of SchoolAdvancement.com that, as educators, we are all about change!  Even though you think you may be planning the same lessons from year to year, the dynamics of your classroom change with each year.  If the classes you teach have different students in them, then your […]

November: Your School’s Enrollment Director

November: Your School’s Enrollment Director

If your school doesn’t have one, it’s no wonder your school may be losing enrollment.  When there’s someone responsible for managing a particular function, there’s a much better chance for improvement than if it’s simply an “other duty as assigned.”  As Jim Collins wrote in his landmark text, “Good to Great,” “People play differently when […]

“Systemicity” – Continued

“Systemicity” – Continued

One of the goals of higher learning is to create new knowledge.  In fact, such a concept is the keystone of 21st Century education.  We have to prepare our children to solve problems that haven’t even been thought of yet with tools that haven’t been created yet.  Think of it as taking the axiom “Necessity […]

Are There Really Six Secrets of Change?

Are There Really Six Secrets of Change?

I usually recommend books when the holiday shopping season gets underway so those who enjoy reading can pick them up as gifts for themselves, or can share the suggestions with others when their asked for gift ideas. One that has had a profound influence on me (in addition to other titles like “Essentialism: The Disciplined […]

Financial Aid and Your School’s Tuition Model

Financial Aid and Your School’s Tuition Model

Tuition.  Most schools don’t like to talk about it, and most parents don’t like to hear it.  “What does it cost,” asks the parent who calls the local Catholic school. The school gives a yearly figure. “Well, our tuition is $4,000 per student, but that doesn’t include…” <click><buzzzzzzz> The conversation stops there because the interested […]

Do It Again

Do It Again

I know I promised something on brain research and the sense of smell, but that’ll be next week.  The topic of this week’s Marketing Matter has to be understood so that next week’s makes more sense. One of my favorite Steely Dan songs is “Do It Again.”  It’s one of the few songs I can […]

Free Samples – Part II

Free Samples – Part II

I was in a local Subway restaurant recently, and was offered a small bite of their new brownie to try.  I hate brownies – one must have milk with them.  But it was a small piece.  Lo and behold, the free sample resulted in me purchasing  four brownies to share with people who were coming to the house.  […]

“But Parents With Young Children Aren’t Moving In To My Community”

“But Parents With Young Children Aren’t Moving In To My Community”

How many times have we heard about changing demographics, changing economic circumstances and changing attitudes based on the consumer’s experience of a company, service or product?  How many times have we heard that all those changes are detrimental to our schools’ survival?  Here’s a newsflash – EVERYTHING changes. If nothing changed, we would become stagnant, and […]