September: Your School’s New Revenue Timeline Means Your Budgeting Process Starts Next Month

September: Your School’s New Revenue Timeline Means Your Budgeting Process Starts Next Month

If you’re used to starting to work on your school’s budget for the following school year after the holiday/winter break, that’s going to have to change if you expect to continue to have a viable and vibrant tuition-charging school. Times have changed.  As was shared last month, parents want answers now.  They don’t want to […]

Rethink Your eNewsletter Strategy

Rethink Your eNewsletter Strategy

A decade ago, the original thought behind this article was to “start” a monthly eNewsletter, rather than typing one, printing it on paper, and sending it home in your students’ backpacks to their parents. That strategy was a main reason why many families never received their monthly newsletter. They were either found crumpled at the […]

Lead With Your Strengths…Or, Perhaps More Correctly, Lead TO Your Strengths

Lead With Your Strengths…Or, Perhaps More Correctly, Lead TO Your Strengths

Now that you’re aware of your school’s strengths, opportunities, weaknesses and threats and have reviewed your strengths again, it’s time to pick a direction. It’s important to note that just because you’ve defined opportunities, weaknesses, threats and strengths in that order doesn’t mean you need to work on them in the same order. Realizing that […]

5 Ways to Increase Revenue

5 Ways to Increase Revenue

It’s no secret that in faith-based schools, there have been many discussions about the school’s “nature.”  Is it a business, or is it a ministry?  Some writers and school leaders have claimed that in Christian and Catholic schools, there should be no argument, since it’s both a business AND a school.  There should be no […]

How Many Messages Does It Take…

How Many Messages Does It Take…

Remember that commercial – “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?”  The owl counts to three, then bites his way to the center. Even though it’s meant to poke fun at the wise owl, it contains three powerful marketing messages: first, we may have seen […]

Refine Your School’s SOWTS Analysis

Refine Your School’s SOWTS Analysis

Last week, I mentioned the importance of having an SWOT or TOWS analysis, and encouraged you to conduct one as an OWTS process. Not only for your school, but for yourself as well. To review, these letters stand for Opportunities, Weaknesses, Threats and Strengths.  Perhaps start with defining your Strengths, making it a SOWTS analysis, […]

September: CHANGE

September: CHANGE

Fall begins this month, and Fall is the season of CHANGE. That’s a very special word when it comes to Development. The letters of the word form an acronym describing the activities of people involved with Development and Advancement. And, not only is change difficult, it’s feared. For five years, I worked with an organization that slowly modified […]

The 100 Child March

The 100 Child March

Chances are you’ve heard about the Million Man March.  It was an event held on October 16, 1995, where African-American men were encouraged to gather in Washington DC to promote African-American values and family unity.  But this isn’t a million, it isn’t about men, and it’s not about that kind of march. This article has […]