Strategic Budgeting

Strategic Budgeting

It’s the middle of January, and you’re frantically preparing for Catholic Schools Week, the pinnacle marketing effort of Catholic schools across the country, or perhaps for Christian Schools Month next month.  But there are other forces at work – in the business office. The budget year has a process right in the middle of it […]

Registration vs. Application

Registration vs. Application

The next few weeks of articles will touch on one aspect of advancement per week, and not come back to that aspect until all other aspects have been covered. Last week, we took a look at asset management relative to budget creation. This week, a look at enrollment. To follow the pattern, next week’s entry will […]

Re-energize Your School for 2019

Re-energize Your School for 2019

As we begin 2019, we know it will be a year of change.  Five years ago, in 2014, new IRS rules kicked in on January 1st which were related to the Affordable Healthcare Act.  While the most recent and most sweeping changes to our nation’s tax code were approved last year, we won’t know their true […]

Budget Creation For 19-20 Is Just Around the Corner

Budget Creation For 19-20 Is Just Around the Corner

If you haven’t started working on your school’s budget for the 19-20 school year, you will very soon. For the past few years, some schools have experienced higher enrollment than the previous year, with many schools experiencing increased growth in their Kindergarten applications and acceptances. How can this be, because schools continue to lament the fact […]

The Half-Way Point

The Half-Way Point

Happy New Year (a couple of days early)! If you’re the administrator of a faith-based school, you actually have 3 “Happy New Year” events to prepare for and celebrate – the calendar, the start of your school’s faith tradition’s calendar (such as Advent or Rosh Hashanah), and the start of the new fiscal year for […]

Go Tell It On The Mountain

Go Tell It On The Mountain

Go tell it on the mountain Over the hills and everywhere! I believe in keeping the Marketing Matter of the last week of Advent a simple one. No doubt you’re still making preparations – both externally and internally – for the coming of our Savior. We need to market our schools. We need to tell […]

Energize!

Energize!

For those of you that were (or still are) fans of “Star Trek,” you know where that word was spoken – in the transporter room. Wouldn’t it be cool to have that kind of technology available today? We have the flip “communicator” technology already – we just call them cell phones, and most of them […]