The Dip: Part 1 – The Biggest Mistake They Made In School

The Dip: Part 1 – The Biggest Mistake They Made In School

You may have attended one of my seminars on marketing.  In the past dozen years, I’ve made presentations on marketing to school leaders in the Dioceses of Buffalo, Harrisburg, Wheeling-Charleston, Altoona-Johnstown, Albany, and the Archdiocese of Hartford, as well as to the West Virginia Christian Education Association (WVCEA) and at the National Catholic Education Association (NCEA) at its […]

DOUBLE Your School’s Enrollment!

DOUBLE Your School’s Enrollment!

This week’s article spotlighting enrollment rounds out another quintet of the five aspects of advancement.  A few years ago, I had a conversation with a new managing director of stewardship and development for a Diocese, and shared some information about what I found successful in growing development revenue as well as increasing enrollment in schools.  […]

March: Build Cohorts

March: Build Cohorts

After reading the title of this article, you may be thinking, “What’s a cohort?” According to Wikipedia, “In statistics and demography, a cohort is a group of subjects who have shared a particular event together during a particular time span.”  It’s an appropriate definition to describe a “class” of students, such as “The class of ’78.”  […]

Think Outside…and Inside…the Box, Then Do.

Think Outside…and Inside…the Box, Then Do.

At this point in history, the phrase, “Think Outside the Box,” probably sounds trite, since people have been saying it for around 30 years. Yet, I hesitate to say “Think Inside the Box,” because that’s what causes isolation and sometimes stifles creativity.  Just as we talk about the faith-based school as a ministry, a business […]

The 5 M’s of Development Success

The 5 M’s of Development Success

Development is a long-term approach to sustainable revenues brought about by the effective engagement of individuals in the vision of your organization’s mission. That’s not a book definition, but everyone involved in development has their own definition of what it is.  I like this definition because it touches on three important aspects – vision, engagement, […]

March: Everybody Fundraises – If You Want to Be Distinctive, You Must Advance Toward Development

March: Everybody Fundraises – If You Want to Be Distinctive, You Must Advance Toward Development

Last month’s article described the differences between fundraising and development. While fundraising (candy sales, car washes, sales of products, etc.) is still important in the short-term, the long-term way to ensure the viability of an organization is through development (which includes annual and alumni appeals, grantwriting, major gifts, planned giving and business/corporate sponsorship). The article […]