Stay Open!

Stay Open!

This week’s entry starts another round of the five elements of advancement – Asset Management, Retention, Marketing, Enrollment and Development.  It’s easy to remember the ARMED acronym those five elements create. Since summer is here for many schools, and just around the corner for a few others, let’s start off this round of 5 articles […]

And On the Seventh Day…

And On the Seventh Day…

Since another round of articles focusing on the five elements of advancement were completed last week, and since many schools have completed another school year, it’s time to rest for a while. You need to. Rest recharges your batteries (better than a 5-hour energy shot), takes your mind off work, lets you focus on your faith […]

It’s Less Expensive To Reinforce a Brand Than To Create a New One – Especially Since You Don’t Create Your Brand Anymore

It’s Less Expensive To Reinforce a Brand Than To Create a New One – Especially Since You Don’t Create Your Brand Anymore

This week’s article rounds out another group of five of the ARMED elements (Asset Management, Retention, Marketing, Enrollment and Development). I’ve decided to touch on this aspect of branding because many Dioceses and Archdioceses across the country are merging Catholic schools, and a number of Christian schools have begun to work together under a single […]

Keep Score.  Then Analyze It.

Keep Score. Then Analyze It.

In his book, “The Eighth Habit,” author Stephen R. Covey (1932-2012) makes a profound statement: “People play differently when they’re keeping score.” Think about it!  A volleyball game is pure fun if the score doesn’t matter. But when players are keeping score, set-up strategies develop, rotations are changed for maximum effectiveness, and teammates support one […]

Pay It Forward

Pay It Forward

Let’s start another round of the five items that comprise Advancement so you can continue to work on each a little at a time. As someone once said, “Inch by inch, everything’s a cinch.” It also helps to recall that you can’t do everything (as in everything perfectly and completely) at once when venturing into Advancement.  […]