Hang It Up

Hang It Up

Since it’s time to start the “cycle” of the elements of Advancement once again, let’s start with Marketing. “Hang It Up” doesn’t mean it’s time to give up (although I continue to hear stories of incredible anxiety).  Several years ago, I bought a plaque that says “I Will Not Worry,” with the Scripture reference in […]

Everything in Moderation

Everything in Moderation

Now that the first round of all five elements of Advancement (Development, Retention, Enrollment, Asset Management and Marketing) have been addressed, let’s review before beginning the next round.  Remember, all five elements need to be addressed (or, at least, kept in mind) since each have an effect on each other. In a previous article, I […]

Developing a Development Mindset

Developing a Development Mindset

As we move forward through the second half of the school year, a thought regarding one of the 5 elements (now being called “lines”) of Advancement will be posted each week. By the way, the evolution of SchoolAdvancement is underway.  Four new sites are being developed to be connected by a fifth “umbrella” site.  We’ll […]

Catholic Schools “Week”

Catholic Schools “Week”

Catholic schools across the country are making final preparations for their celebrations of Catholic Schools Week. When it comes to marketing, Catholic Schools Week is seen as a “pinnacle” event, with open houses, community activities, “Thank You” lunches, “Good Neighbor” breakfasts, Grandparent days and pulpit talks at Mass extolling the virtues of the Catholic school’s ability to […]

Registration vs. Application

Registration vs. Application

The next few weeks of articles will touch on one aspect of advancement per week, and not come back to that aspect until all other aspects have been covered. Last week, we took a look at asset management relative to budget creation. This week, a look at enrollment. To follow the pattern, next week’s entry will […]

Budget Creation For 19-20 Is Just Around the Corner

Budget Creation For 19-20 Is Just Around the Corner

If you haven’t started working on your school’s budget for the 19-20 school year, you will very soon. For the past few years, some schools have experienced higher enrollment than the previous year, with many schools experiencing increased growth in their Kindergarten applications and acceptances. How can this be, because schools continue to lament the fact […]

The Half-Way Point

The Half-Way Point

Happy New Year (a couple of days early)! If you’re the administrator of a faith-based school, you actually have 3 “Happy New Year” events to prepare for and celebrate – the calendar, the start of your school’s faith tradition’s calendar (such as Advent or Rosh Hashanah), and the start of the new fiscal year for […]

Energize!

Energize!

For those of you that were (or still are) fans of “Star Trek,” you know where that word was spoken – in the transporter room. Wouldn’t it be cool to have that kind of technology available today? We have the flip “communicator” technology already – we just call them cell phones, and most of them […]

Now is the Acceptable Time

Now is the Acceptable Time

Last week I promised to show how marketing, enrollment, retention and asset management and development become especially important as schools begin to think about preparing for the coming school year. All five elements of advancement can have an effect on enrollment at this time of the year.  Not the enrollment for this current school year…but […]