Lord, Give Me a Sign

Lord, Give Me a Sign

If you’ve been a frequent visitor to this Web site, you know that each week’s Advancementality article focuses on one of the five areas of advancement before the cycle begins again. Two weeks ago it was asset management, as we spoke about converting to a need-based aid/cost-based tuition model (which I like to call a […]

DOUBLE Your School’s Enrollment!

DOUBLE Your School’s Enrollment!

This week’s article spotlighting enrollment rounds out another quintet of the five aspects of advancement.  A few years ago, I had a conversation with a new managing director of stewardship and development for a Diocese, and shared some information about what I found successful in growing development revenue as well as increasing enrollment in schools.  […]

The 5 M’s of Development Success

The 5 M’s of Development Success

Development is a long-term approach to sustainable revenues brought about by the effective engagement of individuals in the vision of your organization’s mission. That’s not a book definition, but everyone involved in development has their own definition of what it is.  I like this definition because it touches on three important aspects – vision, engagement, […]

United, We Stand

United, We Stand

When I worked for a Diocesan Office for Catholic Schools, we developed an “internal slogan” that was our first attempt at internal marketing (as opposed to the usual slogan/tag line for promoting our schools to external constituents).  It was “Together, We Move Forward.” We have to move forward – after all, it’s called “Advancement.” Going back […]

Time to Focus on Asset Management

Time to Focus on Asset Management

It seems to me that many folks get depressed in February, possibly for three reasons. Even though Valentine’s Day makes us feel warm and loved halfway through the month, the cold, snowy winter has something to do with it.  Even if it’s not snowing and its raining, it’s still cold rain…the kind that goes right […]

Hang It Up

Hang It Up

Since it’s time to start the “cycle” of the elements of Advancement once again, let’s start with Marketing. “Hang It Up” doesn’t mean it’s time to give up (although I continue to hear stories of incredible anxiety).  Several years ago, I bought a plaque that says “I Will Not Worry,” with the Scripture reference in […]