Prepare Your School’s Marketing Materials

Prepare Your School’s Marketing Materials

Now that you’ve determined the three to five traits that make your school “remarkable,” or, perhaps, “distinctive,” in the minds of parents of prospective students, remember that they must be truly remarkable traits about your school. There are private Christian and Catholic schools which still believe that because they espouse Gospel values that they are […]

Enrollment Planning

Enrollment Planning

You still have time to discern three to five things that make your school a remarkable place to be.  In fact, let’s go one step further than remarkable.  After all, what you think may be remarkable may be the same thing that a school 3 or 4 miles away considers to be remarkable about their […]

What Makes Your School “Remarkable?”

What Makes Your School “Remarkable?”

Now that you know what your school’s strengths are, the next step is marketing them to the community. While that may sound simple, that can be a very difficult statement to fully comprehend. There are five things that must be considered: 1) There are at least several (and sometimes many) communities within your “local community,” and […]

Lead With Your Strengths…Or, Perhaps More Correctly, Lead TO Your Strengths

Lead With Your Strengths…Or, Perhaps More Correctly, Lead TO Your Strengths

Now that you’re aware of your school’s strengths, opportunities, weaknesses and threats and have reviewed your strengths again, it’s time to pick a direction. It’s important to note that just because you’ve defined opportunities, weaknesses, threats and strengths in that order doesn’t mean you need to work on them in the same order. Realizing that […]

Refine Your School’s SOWTS Analysis

Refine Your School’s SOWTS Analysis

Last week, I mentioned the importance of having an SWOT or TOWS analysis, and encouraged you to conduct one as an OWTS process. Not only for your school, but for yourself as well. To review, these letters stand for Opportunities, Weaknesses, Threats and Strengths.  Perhaps start with defining your Strengths, making it a SOWTS analysis, […]

Share Ideas

Share Ideas

This week’s entry completes another round of the five aspects of Advancement, focusing on Development. It’s an easy one – share ideas. Don’t keep trying to reinvent the wheel. One of the ways you can share ideas with development and advancement directors across the country is to join LinkedIn (http://www.linkedin.com) and sign up for a […]

Your School’s Responsive Web Site

Your School’s Responsive Web Site

Publishing articles once a week about Advancement and “how it works,” I’ve found not only is a mind a terrible thing to waste, but it’s even more difficult to change when folks are “stuck” in not only “fundraising” mode, but even in “development” mode. Development does not occur in a vacuum. It is part of […]