Now is the Acceptable Time

Now is the Acceptable Time

Last week I promised to show how marketing, enrollment, retention and asset management and development become especially important as schools begin to think about preparing for the coming school year. All five elements of advancement can have an effect on enrollment at this time of the year.  Not the enrollment for this current school year…but […]

The Old Woman and Her Pig

The Old Woman and Her Pig

(Note: This is the most popular SchoolAdvancement article, with more views than any other article over the past 10 years.) Since we’ll soon be singing some Old English tunes to celebrate the Christmas season, like “Greensleeves/What Child is This” and “The 12 Days of Christmas,” today’s entry is an Old English tale to explain the […]

Baby Steps Marketing

Baby Steps Marketing

Eight years ago at this time, experts said the economy was starting to “turn around.” Seven years ago, they said that the recovery will take a very long time, events in Greece and Europe affected our stock market, military actions in Afghanistan continued, provisions of the Affordable Health Care Act started to kick in, and unemployment […]

Events: Are They Really Worth It?

Events: Are They Really Worth It?

You may recall from reading some of the articles of SchoolAdvancement.com that, as educators, we are all about change!  Even though you think you may be planning the same lessons from year to year, the dynamics of your classroom change with each year.  If the classes you teach have different students in them, then your […]

Financial Aid and Your School’s Tuition Model

Financial Aid and Your School’s Tuition Model

Tuition.  Most schools don’t like to talk about it, and most parents don’t like to hear it.  “What does it cost,” asks the parent who calls the local Catholic school. The school gives a yearly figure. “Well, our tuition is $4,000 per student, but that doesn’t include…” <click><buzzzzzzz> The conversation stops there because the interested […]

“But Parents With Young Children Aren’t Moving In To My Community”

“But Parents With Young Children Aren’t Moving In To My Community”

How many times have we heard about changing demographics, changing economic circumstances and changing attitudes based on the consumer’s experience of a company, service or product?  How many times have we heard that all those changes are detrimental to our schools’ survival?  Here’s a newsflash – EVERYTHING changes. If nothing changed, we would become stagnant, and […]

Prepare Your School’s Marketing Materials

Prepare Your School’s Marketing Materials

Now that you’ve determined the three to five traits that make your school “remarkable,” or, perhaps, “distinctive,” in the minds of parents of prospective students, remember that they must be truly remarkable traits about your school. There are private Christian and Catholic schools which still believe that because they espouse Gospel values that they are […]