March: Build Cohorts

March: Build Cohorts

After reading the title of this article, you may be thinking, “What’s a cohort?” According to Wikipedia, “In statistics and demography, a cohort is a group of subjects who have shared a particular event together during a particular time span.”  It’s an appropriate definition to describe a “class” of students, such as “The class of ’78.”  […]

February: Your School Needs an Enrollment Tracking Tool

February: Your School Needs an Enrollment Tracking Tool

People play differently when they’re keeping score. – Stephen R. Covey. Back in September, the Enrollment Essentials article was titled “Your School Needs a Funnel System” which described the “Enrollment Funnel.”  Just as sales professionals use a “Funnel” tool to show where potential customers are within the stages of their sales process (lead, prospect, interview, […]

November: Your School’s Enrollment Director

November: Your School’s Enrollment Director

If your school doesn’t have one, it’s no wonder your school may be losing enrollment.  When there’s someone responsible for managing a particular function, there’s a much better chance for improvement than if it’s simply an “other duty as assigned.”  As Jim Collins wrote in his landmark text, “Good to Great,” “People play differently when […]

August: Enrollment Is Sales

August: Enrollment Is Sales

If you’ve been a visitor to the SchoolAdvancement.com site over the past 10 years or so, you’ll recall that one of its key tenets is to correlate business practices to the world of education.  You’ve certainly heard the arguments which coax administrators and board members to one side or the other when the question, “Is your school […]

July: Let ‘Em In

July: Let ‘Em In

Sir Paul McCartney performed in concert in Pittsburgh a few years ago.  While I wasn’t there, I felt like I was since Facebook friends shared their experience via their iPhones, Galaxies, and other mobile devices/computers.  Perhaps you remember one of his songs, “Let ‘Em In:” Someone’s knockin’ at the door, somebody’s ringing a bell. Someone’s […]

June: What Makes a Faith-Based School Attractive to Today’s Parents?

June: What Makes a Faith-Based School Attractive to Today’s Parents?

When I this question to school administrators, there are three traits which area cited more than any other attributes: – Academic excellence; – Faith formation; and – A safe and caring environment. Consequently, many schools create their marketing materials spotlighting these “big three,” and then wonder why enrollment still decreases from year to year.  What’s […]