Where Two or Three are Gathered…

Where Two or Three are Gathered…

Isn’t it nice to have company? The opening line to “By My Side” from the musical “Godspell” states, “Where are you going? Can you take me with you?” While we do have the need to be alone (most importantly, to be alone with our God), we are social people. Our salvation is found in our […]

“I’m In!  R U?”

“I’m In! R U?”

May is usually the time when there is much concern over “What’s going to happen next year” – Will more students enroll over the summer? Will we only have one more year as a school? What can we do to save this school? In light of those concerns, this week brings a retention idea, and next […]

Remember Your Audience

Remember Your Audience

On May 2, 2009, Children’s Hospital of Pittsburgh of UPMC moved into a brand new hospital – that doesn’t look like a hospital. Big, open spaces, bold, vibrant colors, service wings named after animals. Designers knew their audience. Window washers dressed like Superheroes (Spiderman, Batman, etc.) to say “Hello” to the children as they were […]

Budgeting to Include the Poor

Budgeting to Include the Poor

In 2009, my daughter completed a 10 month internship with the Marianist Family Retreat Center at Cape May Point, NJ, and our family had the great blessing to celebrate the Easter Triduum there in prayer, fellowship and celebration. While there, I was introduced to a book by Jon Sobrino titled “No Salvation Outside the Poor.” It’s a series […]

20 or More Exposures

20 or More Exposures

Let’s say you’ve decided to go workout at the local gym. You pick up one of the free weights in your right hand. You lift it, and curl your arm. You relax it, and put the weight down. Then you leave the gym. Your workout is over. Not much of a workout, was it?  If […]

Market Pricing

Market Pricing

It’s interesting to take a look back, since at times, we can only see clearly through the lens afforded to us by history.  Back in 2005, the media alerted us via news reports to “stress in the financial markets,” but in October 2007, the stock market reached its highest level in history (to that point).  […]

Say “Goodbye” to Discounts

Say “Goodbye” to Discounts

Raise your hand if you give 2nd and 3rd child discounts, family discounts, or for Catholic schools, discounted rates for Catholic students, or, for Christian schools, discounts for families that are members of supporting congregations. That’s what I thought – that’s most of you. Stop it. Do you believe that life is precious and should […]

The Dip: Part 1 – The Biggest Mistake They Made In School

The Dip: Part 1 – The Biggest Mistake They Made In School

You may have attended one of my seminars on marketing.  In the past dozen years, I’ve made presentations on marketing to school leaders in the Dioceses of Buffalo, Harrisburg, Wheeling-Charleston, Altoona-Johnstown, Albany, and the Archdiocese of Hartford, as well as to the West Virginia Christian Education Association (WVCEA) and at the National Catholic Education Association (NCEA) at its […]