Think Outside…and Inside…the Box, Then Do.

Think Outside…and Inside…the Box, Then Do.

At this point in history, the phrase, “Think Outside the Box,” probably sounds trite, since people have been saying it for around 30 years. Yet, I hesitate to say “Think Inside the Box,” because that’s what causes isolation and sometimes stifles creativity.  Just as we talk about the faith-based school as a ministry, a business […]

Create Urgency with “ONLY”

Create Urgency with “ONLY”

As you begin to prepare your school for the 19-20 school year, I’m sure there are fears as to whether or not parents will re-enroll their children amid today’s on-going uncertain economic conditions.  The latest Marketing Matters have focused on the theme of “Marketing is Education,” educating your current parents that your school is a community […]

Who’s on Your Mailing List?

Who’s on Your Mailing List?

in this era of anticipated new commercials, changing tag lines, and rebranding as determined by the marketplace, there are still a few slogans that have been in use for at least the past five years.  Capital One has one of the most memorable series of advertising campaigns today, where each commercial ends with the question, “What’s […]

Marketing IS Education IS Evangelization

Marketing IS Education IS Evangelization

As I travel and visit different schools, speak with different administrators, and hear from different parents, I believe it’s not only a blessing to be able to offer ways to assist them, but to share information assimilated from wherever I visit.  Two items stand out as “top of mind” this week: 1) In Catholic schools, […]

What Do You Do First?

What Do You Do First?

This has been quite a week, hasn’t it?  The week we Celebrate Catholic Schools is capped off by Groundhog Day (where the little critter tells us that Spring is just around the corner after a deep freeze that cancelled many Catholic Schools Week activities), and then there was that football game that everyone makes a […]

Celebrate Catholic Schools – Part II

Celebrate Catholic Schools – Part II

Happy Catholic Schools Week 2019! And yes, this article is directed specifically to Catholic schools. Back in 2007, I published “Celebrate Catholic Schools” as the Marketing Matter for Catholic Schools Week. Sadly, I didn’t follow one of the primary tenets of marketing – repetition. And continued repetition, even when you think the message has been […]

May the “Fours” Be With You

May the “Fours” Be With You

For Catholic school administrators who subscribe to this site, you are incredibly busy this week, since next week is Catholic Schools Week. It’s a phrase that I believe is, sadly, not an effective one.  I rejoiced when NCEA (the National Catholic Education Association) moved to the mindset that would “Celebrate Catholic Schools,” but the media […]

Strategic Budgeting

Strategic Budgeting

It’s the middle of January, and you’re frantically preparing for Catholic Schools Week, the pinnacle marketing effort of Catholic schools across the country, or perhaps for Christian Schools Month next month.  But there are other forces at work – in the business office. The budget year has a process right in the middle of it […]

Re-energize Your School for 2019

Re-energize Your School for 2019

As we begin 2019, we know it will be a year of change.  Five years ago, in 2014, new IRS rules kicked in on January 1st which were related to the Affordable Healthcare Act.  While the most recent and most sweeping changes to our nation’s tax code were approved last year, we won’t know their true […]