Development Developments

“The Nonprofit Marketing Blog” – takes ideas from corporate boardrooms and makes them applicable to non-profits…just like takes them and makes them applicable to schools (which need to start acting like the non-profit organizations they are).  Katya Andresen, author of Robin Hood Marketing, blogged at this URL from 2006 through 2013.  Currently, the blog is managed by Network for Good, a service that helps non-profits with donor management software and tools to track donors and capture contributions online.

“The More Donors Blog” – A blog that seek to help you find, well, more donors.  You’ll notice the last entry has a photo featuring the date of 11-1-11.  That’s when this blog transformed into Marts and Lundy (

“The New Science of Philanthropy” – by Jay Goulart focuses on donor retention.   That makes lots of sense, since the first step of growing enrollment is keeping the enrollment you already have.  It costs about 5 to 10 times more to attract a new customer in the for-profit world than it does to retain a current customer.  And make no mistake – your donors are one set of your customers.  Located at, Jay expanded his service and team in 2013, and NewSci ( was launched.

“The Annual Giving Network” – by Dan Allenby is a great resource for your Development efforts. Every few days, a new post is made with some great Development insight, information, tips and success stories.

The NonProfit Times – As a Development or Advancement professional, you just have to subscribe to this publication.  Case closed.

The Eight Principles of Sustainable Fundraising – by Larry Johnson is an excellent resource, as well as an excellent text.  If you haven’t read it, gift if to yourself.

Changes in the Pension Protection Act (2006) – Allows higher contributions to be made to IRAs and 529 accounts by individuals 70 1/2 years of age and over. This can have a major impact on planned giving prospects.  It also requires that all cash gifts from donors must be substantiated…not just those over $250.   Updates were made to the act in 2010 and 2012.  It behooves you to keep abreast of these changes as they affect one of your largest target markets for donors.