Why Marketing Matters? Because these are, and it does! Good marketing is like good pedagogy. Exposure to ideas and viewpoints assumes the learner has a basic understanding of facts and the ability to apply them. The learner must also analyze current research, evaluate its validity, and synthesize new knowledge. “Epiphanicity” (SM) (the “aha” moment) can then foment creative solutions to persistent problems. A tip is published every Monday.

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